Our Story
About TB Trading
A Bulgarian company built on a passion for quality pastry and a deep understanding of the local market.
Our Story
A Bulgarian company built on a passion for quality pastry and a deep understanding of the local market.
Founded 2016 · Sofia
TB Trading was founded in Sofia in 2016 with a single clear purpose: to bring the finest frozen pastries from Europe's premier producers directly to Bulgaria's most discerning professional buyers.
From the outset, we chose to focus exclusively on the B2B channel — working with patisseries, hotel groups, foodservice operators, and premium retailers. This focus has allowed us to build deep, trusted relationships with the buyers who matter most and to position our partners' products at the top of the market.
Today, TB Trading is recognised as Bulgaria's specialist wholesale distributor for premium frozen pastry. Our cold-chain infrastructure, regulatory knowledge, and commercial network give European manufacturers a ready-made route to one of Eastern Europe's most dynamic growth markets.
What Drives Us
We only distribute products that meet our strict internal quality criteria. Every item in our catalogue has been personally evaluated and approved against IFS standards and EU food safety regulations.
We see ourselves as a long-term extension of our manufacturers' commercial teams. We invest in understanding each brand's positioning and communicate that faithfully to Bulgarian buyers.
The frozen status of our products is never compromised. We maintain full cold-chain traceability from warehouse to delivery, ensuring your products reach clients in perfect condition.
Our local presence means real insight into Bulgarian consumer trends, pricing dynamics, and competitor activity — intelligence that helps our manufacturing partners make better decisions.
Standards & Certifications
TB Trading operates in full compliance with Bulgarian and EU food safety legislation. Our processes follow IFS (International Food Standard) guidelines, ensuring that product integrity, labelling, traceability and hygiene are maintained throughout the supply chain.
TB Trading Ltd · Sofia, Bulgaria
Who We Serve
TB Trading operates exclusively in the B2B channel, serving professional buyers across Bulgaria who demand consistent quality and reliable supply.
Whether you're a manufacturer seeking a distribution partner or a buyer looking for premium frozen pastries, we'd love to hear from you.
Contact Our Team